2015 Marketing Automation Industry Overview


with Profiles of Leading Software Platforms


Over the last decade, the day-to-day tasks of marketers have undergone almost continuous change. The Internet; search marketing; ecommerce; blogging; social media and mobile computing have required marketers to rethink virtually every aspect of their jobs. Marketing automation software is a powerful new technology that enables marketers to manage the complexity of these changes.

  • Learn the essential features of marketing automation. 
  • Understand the primary factors driving the growth of marketing automation usage. 
  • Gain insights into how your peers are adopting this technology.
  • View profiles of leading vendors including Act-On, Eloqua, Marketo, Pardot, InfusionSoft, Salesfusion, and others. 
  • See an Industry Growth Forecast. 
Marketers who learn to leverage this technology will have a systematic advantage over their peers in driving customer acquisition and revenue growth. A MUST READ for Marketing Professionals.

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