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Not to worry. Another class of marketing technology companies to the rescue.
The chart below shows the total number of websites using selected marketing automation platforms as of 6/30/14. Note that websites do not equate with customers as a single customer may use marketing automation software on dozens or even hundreds of websites.
Further analysis shows that the leader, Hubspot, offers a variety of product packages, including a Basic package that includes many inbound features as well as email marketing, but does not include the most salient marketing automation features such as lead scoring and automated workflows.
I estimate that at least 60% of Hubspot’s customers are Basic and if we reduce their numbers by 60% the chart looks like this.
Using the Datanyze data, I also looked at websites that added and dropped marketing automation software during the first six months of 2014. The chart below shows the website additions (blue), drops (orange), and net changes (grey) among six of the most active marketing automation vendors.