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Atlanta-based marketing automation vendor Salesfusion announced this morning the acquisition of LoopFuse, another marketing automation company, also based in Atlanta. The terms of the deal were not disclosed. Reflecting the rapid change in the marketing automation sector, this news comes two weeks after Salesfusion raised $8.25 million in a Series B financing round. According to the Salesfusion website,
“Salesfusion expects to more than triple sales, revenue, and customers by the end of the year.”As adoption of marketing technologies accelerate, venture capital continues to flow into marketing automation.
More from the Salesfusion website;
Acquiring LoopFuse has significant implications for Salesfusion and the entire marketing automation space. Salesfusion is embedding LoopFuse’s dynamic social media publishing and monitoring tools directly into the Salesfusion suite of products adding social listening, publishing and nurturing to the leading marketing automation suite for midsized businesses. Expanding on current Loopfuse technology, Salesfusion will be the first provider to bring the power of predictive analytics to marketing automation, arming marketers with the first “smart” marketing automation solution and enabling them to interact with and nurture prospects and customers in a more efficient, intelligent way.
The addition of LoopFuse customers to the Salesfusion portfolio makes Salesfusion one of the largest marketing automation software vendors focused specifically on the midmarket segment, overtaking several competitors. Pease and Young, both of whom will stay on at Salesfusion, enhance the company’s business and technical capabilities and attractiveness to customers and investors. Said Christian Nahas, CEO of Salesfusion, “Marketers are asking for a solution that is smart and intuitive. A solution that helps them reduce the friction between marketing and sales and deliver bottom line results like never before. We are now one step closer to achieving that goal.” See more here.
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