Venture Capital Investment in Marketing Automation On Pace For Record Year

by Dan Freeman 
Follow on Twitter

Two financings last week signaled a record pace this year for venture capital investment in the red-hot marketing automation sector. Autopilot—“Marketing Automation for Agile Marketers”—announced that it raised a $10 million Series B funding round led by Rembrandt Venture Partners. Also last week, Captora, a company led by former Marketo and SuccessFactors executive Paul Albright, announced that it raised $22 million in Series B funding.

Whereas Autopilot features traditional marketing automation functionality such as lead capture and nurturing, email marketing, and lead scoring (see an Autopilot overview), Captora is focused on the top of the funnel—securing more inbound leads by automatically generating custom landing pages that match keywords used in searches (see a Captora overview).  These two financings add to an already robust year for venture capital investment in marketing automation technology.

Selected VC Financings for Marketing Automation in 2014

Position your products within the marketing ecosystem. Drive new revenue. Reach high value alliance partners. Thought leadership--white papers, eBooks, webinars, etc.  Contact me now. 

Over that past 10 years, nearly $700 million in venture capital has gone into the marketing automation sector, including $126 million so far in 2014.

Mergers and Acquisitions in Marketing Automation Continues Strong As Well

Since 2010, there have been nearly $7.5 billion of marketing automation acquisitions; $750 million in 2014 including IBM's $300 million acquisition in April of this year.

Maximize your company value--let us help you position your products within the complex marketing ecosystem, drive new revenue, and reach high value alliance partners. Create thought leadership--white papers, eBooks, webinars, Newsletters. Contact me now. 

****   ****   ****    ****

Marketing Growth Strategies LLC has been engaged in research, analysis, lead generation, and client implementation in the Marketing Automation sector since 2009 and has recently revised its highly successful 2014 Marketing Automation eBook.

Are you a marketing automation vendor? Learn about the capturing up to 500 fresh Marketing Automation leads.

Considering implementing marketing automation? Download the 2014 Marketing Automation Industry Report